Monday 3 December 2012

A Roll By Any Other Name

When the Vikings came and gave Waterford its name
they considered their description carefully.
Where did this talent stray, it’s not in Waterford today:
Why do they curse that yummy recipe?

The Vikings would have known that when you market tasty dough
you should choose your words to whet the appetite.
The name that they’d put on it wouldn’t make you want to vomit
and might even tempt you to a little bite.

Rebrand, relaunch, rename, RENAME. There’s so much waiting to be gained,
you own the patent, sell your lunch, you can beat the credit crunch!

Oh Vadrefjord, why can’t you see? Use those brains in WIT...
Munster, nationwide then global...But while it’s a blaa it’ll only be local!

(Explanation: Waterford is home to the famous blaa.)